by The Diet Critic on July 31, 2012 diet
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Rating: 0.0/10 (0 votes cast) is an e-diet that offers tools and information both through its website as well as through an iPhone app (available at the Apple App Store) to turn weight loss into a “winnable game”.

The entire concept of the site is to try to think about losing weight as a type of role playing game (RPG). The target audience for is Generation Y and Millennials, that is, those who grew up with RPGs and who are now comfortable doing everything online as well as through their smartphones.

It features a well designed and laid out website, and a program and idea that is solid and easy to use. It’s main goal is to keep dieters feeling motivated about sticking to their weight loss so that they will be able to achieve the successes that had previously been beyond their reach.

The game awards points when the food that the dieter has consumed is entered into his or her account online or in the app. When especially healthy choices have been made, extra points are awarded. It also gives points to individuals who exercise. Beyond everyday diet and exercise, it also assigns additional challenges that can be taken, similar to the quests that can be taken aside from the main storyline in RPGs. One example of this type of challenge includes eating salad one time per day for a full week. For completing that challenge successfully, extra points are given.

Once enough points have been accumulated, the dieter can “level up”, that is, move on to the next level. At each new level, a reward is gained. The reward is something that the dieter chose in advance. It is something that the dieter is then allowed to give him or herself. For example, a manicure, or a tickets to a ballgame. These mini-goals and rewards can be very effective in encouraging effective weight loss and other behavioral changes. isn’t actually a diet program in itself, but instead has a recommended nutrient target and caloric intake per day. Otherwise, it focuses primarily on motivation and encouraging dieters to stick to healthy lifestyle habits that will lead to weight loss over time. The iPhone app makes this even easier, as it makes sure that the program is mobile, instead of limiting it to a desktop or laptop computer (assuming that the dieter has this specific device).


Though this may not be as well suited to people who aren’t as familiar with and hooked on RPGs, for those who are, and especially for those who are comfortable using smartphone apps, this can be a promising motivational tool, if not an actual diet program in itself.


Though diet is a promising motivational tool to help people lose weight, it may not provide enough support for healthy, long-term weight loss. Motivation aside, this diet does not provide the online support for dieters that many of the other online diets do, such as recipes and access to professional diet consultants.

{ 3 comments… read them below or add one }

John August 3, 2012 at 7:44 pm

I absolutely love that this has an app. More diet programs should be working a mobile phone application into what they have to offer. It stops you from having to refer to paper or your computer that you might not have with you wherever you go. But understands that people have their smartphones with them everywhere. RPG’s make dieting into a game and that’s an awesome way to motivate you to get to the next level.


Grace August 24, 2012 at 11:58 am

I love this! Why didn’t someone think of this before? It’s so clever. It takes the addictiveness, competitiveness, fun, and motivation of an RPG and turns it into something that will make you healthier and more attractive. This is what all video games should do haha. It’s like it takes all of the fitness video games from the consoles, and then turns it into something convenient that you can use on your cell phone and just get addicted to there. Instead of getting fatter from using a video game, you get slimmer. is ingenious


Leonard December 1, 2012 at 5:49 pm

This is a really great way to diet. At least if it’s not going to be fun to have to eat a certain way and exercise all the time then there can be a fun part about it that is like a video game. It’s not really as much fun as an RPG, but it’s enough to keep it interesting and I’m curious enough that I want to see what happens when I get to the next level.


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